Lululemon

A visual language built to scale, season after season.


Year2023—On Going ServicesCreative Direction
Digital Content Strategy
Executive Production
Film Direction
SP26 Pants
Lululemon x SLNSH FA25





An ongoing partnership with lululemon's Global Digital Brand Experience team — built on the conviction that performance and elevation are not opposites.








Premium expression, made functional. Storytelling that helps the consumer decide.




SU23 Breezethough

SU24 Shorts

SP26 Bags


From the first reference to the final cut. Held together by a single creative point of view.







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