By Far

A stronger global brand world with the creative flexibility.




Year2023 ServicesCreative Direction
Digital Content Strategy
Brand Strategy
Retail Design







Brand and creative direction across the full By Far ecosystem — from campaigns and product storytelling to the Daydream fragrance launch and retail in China.




A first chapter in fragrance.






A brand doesn't scale by getting bigger. It scales by holding its voice across every category it enters.





Shanghai — The brand, made physical.




From fragrance to flagship, one world, told consistently.






China — Localised, without compromise.






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