Content Strategy
Digital Design
Partnering with the Global Digital Brand Experience team to shape seasonal narratives and elevate digital-first campaign ecosystems. Aligning strategy, design, and content into cohesive, high-performance brand moments.
Editorial Strategy
Content Strategy
Founded Sixteen as a cross-disciplinary platform exploring photography through publishing, film, and live programming. A self-initiated cultural framework that connects print, conversation, and community.
Brand Strategy
Content Strategy
Reframed the brand’s global identity including redefining its voice, visual language, and cultural positioning across campaigns and platforms. Drove the launch of Daydream fragrance and expanded the brand’s retail vision into China.
Film Curation
Event Strategy
An independent film platform dedicated to curation, live screenings, and cross-disciplinary exchange. Built to connect emerging filmmakers, audiences, and critical discourse within a contemporary cultural framework.
Brand Strategy
Content Strategy
Repositioned the brand around a sharper Mediterranean sensibility, reconnecting it to its core DNA. Translated this strategic shift into a renewed global campaign expression.
Brand Strategy
Content Strategy
Reimagined the brand’s strategic positioning and led the campaign introducing its new global identity. Built an aligned content and social framework to carry the vision across touchpoints.
Developed a globally unified Christmas campaign engineered for multi-market deployment, from Europe to China. Built a scalable creative system balancing consistency with cultural nuance.