Script Writing
A cinematic anniversary campaign celebrating 125 years of Nordstrom through real customer stories, intimate human moments, and the small acts of care that turn shopping into memory.
Content Strategy
Digital Design
Partnering with the Global Digital Brand Experience team to shape seasonal narratives and elevate digital-first campaign ecosystems. Aligning strategy, design, and content into cohesive, high-performance brand moments.
Editorial Strategy
Content Strategy
Founded Sixteen as a cross-disciplinary platform exploring photography through publishing, film, and live programming. A self-initiated cultural framework that connects print, conversation, and community.
Brand Strategy
Content Strategy
Reframed the brand’s global identity including redefining its voice, visual language, and cultural positioning across campaigns and platforms. Drove the launch of Daydream fragrance and expanded the brand’s retail vision into China.
Film Curation
Event Strategy
An independent film platform dedicated to curation, live screenings, and cross-disciplinary exchange. Built to connect emerging filmmakers, audiences, and critical discourse within a contemporary cultural framework.
Brand Strategy
Content Strategy
Repositioned the brand around a sharper Mediterranean sensibility, reconnecting it to its core DNA. Translated this strategic shift into a renewed global campaign expression.
Brand Strategy
Content Strategy
Reimagined the brand’s strategic positioning and led the campaign introducing its new global identity. Built an aligned content and social framework to carry the vision across touchpoints.
Developed a globally unified Christmas campaign engineered for multi-market deployment, from Europe to China. Built a scalable creative system balancing consistency with cultural nuance.
Xavier Encinas Studio
hi@xe.studio
X.E.S is a multidisciplinary consultancy founded by Creative Director Xavier Encinas. We help luxury, fashion and retail brands to find their path of success.
With a 360º mindset, X.E.S combines strategic thinking with powerful creative visions to create memorable communication.
Xavier Encinas is also the founder and creative director of Sixteen World, a bi-annual print publication and digital platform dedicated to photography, fashion and culture.
Services
Creative Direction
Brand Strategy
Content Strategy
Editorial Strategy
Selected Clients
lululemon, BY FAR, Mango, Nordstrom, MatchesFashion, Farfetch, Galeries Lafayette, NASA, Jordan, Hugo Boss, Ayond, Tad Fab, Fax Copy Express, Carhartt and Netflix.
Glen Luchford
Mario Sorrenti
Alasddair McLellan
Jack Davison
Toilet Paper
Charlotte Wales
Ana Mendieta
Elizaveta Porodina
Cho Gi-Seok
Chieska Fortune Smith
Stacy Kranitz
Ben Toms
Thalia Gochez
Deanna Templeton
Anthony Blasko
Jet Swan
Tealia Ellis Ritter
Jeano Edwards
Barbara Crane
Eve Arnold
Susan Meiselas
Marcia Resnick
Rahim Fortune
Saul Leiter
Bruce Davidson
James Brodribb
Sam Nixon
Al Pereira
Mel Bles
Laura Jane Coulson
Chloé Le Drezen
Darren Gwynn
Koji Onaka
Seiji Kurata
Sakiko Nomura
Bruce Gilden
Alexandra Leese
Erika Kamano
Chadwick Tyler
Laurence Ellis
Arnaud Lajeunie
Pat Martin
Drew Vickers
Marcus Schaefer
Caleb Stein
Gareth McConnell
Mariette Pathy Allen
Ricky Alvarez
Quentin de Briey
Sølve Sundsbø
Niall O’Brien
Xavier Encinas
Mike Brodie
Jim Goldberg
Bennie Julian Gay
Virginie Katheeb
Lucie Rox
Maxime Imbert
Misha Taylor
Toyin ibidapo
Nell Kalonji
Larry Sultan
Bryan Liston
Mark Steinmetz
Gabriel Moses
Katsu Naito
Leonard Freed
Ari Marcopoulos
Bolade Banjo
Roe Ethridge
Mark Mahaney
Bharat Sikka
William P. Gottlieb
Berenice Abbott
Deborah Feingold
Guy Le Querrec
Roberto Polillo
Joe Cruz
Daido Moriyama
Nobuyoshi Araki
Keizo Kitajima
Masahisa Fukase
Tatsuo Suzuki
Tenmei Kanoh
Keizo Motoda
Jun Abe
Jack Shelton
Chessa Subbiondo
Benjamin Bouchet
Samuel Bradley
Anastasiia Duvallie
Juan Brenner
Ola Ebiti
Walter Iooss Jr.
Robbie Lawrence
Gabriel Ricioppo
Thibaut Grevet
Mark Luckasavage
Bryce Anderson
Connor Cunningham
Carlos Jaramillo
Cristina Garcia Rodero
Joseph Rodriguez
Sam Gregg
Suffo Moncloa
Sean&Seng
Stefan Ruiz
Dorothea Lange
Lee Russell
Merrick Morton
Larry Towell
Ward&Kweskin
Victoire Simonney
Alexander Picon
Matthew Josephs
Marcus Correa
Ron Hartleben
Gabrielle Marceca
Jon Merced
Kim Yeyoung
Kyanisha Morgan
Milton Dixon
Ondine Azoulay
Aubrey Trinnaman
Kwabena Sekyi Appiah-Nti
Erinn Springer
Silvana Trevale
Andy Harrington