MatchesFashion

A luxury narrative that moves beyond product, into character.




Year2019 ServicesCreative Direction
Digital Content Strategy
Brand Strategy






A cultural repositioning of Matches, translated into “Stories of Imagination” — a cinematic global campaign starring Christy Turlington and Ashton Sanders.








Beyond product. Into culture, personality, imagination.








A new purpose, a new platform, three new territories — and the film that introduced them.








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